EDIT.
by Yumi Shin
As Chief Merchandising Officer at Bergdorf Goodman, Yumi Shin oversees the relationship between product and customer. With nearly 125 years of history delivering exceptional experiences and the very best in luxury, she takes significant responsibility for upholding that legacy.
Yumi is drawn to her role because it is the perfect marriage of business and creativity, allowing her to engage both sides every day. The moments that drive her most are when she sits down with her team, working closely with designers at the early stages of their careers to help shape their businesses and build lasting relationships.
"Living in New York, I'm exposed to the world’s greatest cultural institutions, which inform my own creativity and energise me every day.”
Item
“My KASSL coat is one of the most stylish and versatile pieces of outerwear I’ve ever owned.”
BETH loafer Coffee brown
Bomber cropped nylon black
Show
"Dries Van Noten’s final show during the men’s spring runway this past summer. It brought to life memories of my 20+ year career in fashion. Dries, the brand and designer, have represented everything I have loved about my journey in fashion - the art, relationships, and creativity.”
Museum
“The Noguchi Museum in Astoria Queens. It’s a peaceful refuge in the city and ushers you into a meditative environment.”
Dish
“My mother’s Jatjuk recipe. It's a Korean soup made of pine nuts that's both simple yet laborious and always comforting.”
Artwork
“Mark Rothko's Multi-forms. The retrospective at Fondation Louis Vuitton was an extraordinary, almost spiritual experience, reminding me of the artist's ability to evoke rhythm through the stillness of shape and color.”
Movie
“Ever since I was young, Guiseppe Tornatore's Cinema Paradiso resonated with me immensely. The pacing and cinematography places the viewer in the middle of the narrative and makes you feel like a part of the character's lifelong journey.”
