SHOP ORIGINALS

EDIT.
by Laura Praet

Laura Praet is a Belgian art director, creative consultant, interior designer and stylist, living and working between Brussels and Paris.

Educated in Barcelona at IED and later refining her practice with a master’s degree at ESMOD Paris, Laura developed a multidisciplinary approach that moves fluidly between scenography, interiors and fashion. Her early experience at Villa Eugénie introduced her to large-scale scenography and spatial storytelling. She later worked as assistant stylist to Tom Van Dorpe in New York, gaining first-hand insight into the rhythm and energy of fashion shows behind the scenes.

Today, Laura works across creative direction, interior design and styling, often blurring the lines between disciplines. As a creative consultant for Profirst, she develops concepts for immersive environments, from fashion shows and curated dinners to pop-ups and branded interiors. Alongside her consultancy work, Laura creates interior and styling projects rooted in atmosphere, materiality and narrative, with a focus on spaces and experiences that feel intuitive and emotionally engaging.

Item

“The Original hip lacquer wool honey coat. A little lacquer, a little trouble.”

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Original hip lacquer wool honey

€950
XS S M L XL
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Flavor

“Bubbles. Champagne or sparkling water. A little sparkle of life.”

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Getaway

“Curiosity makes the best itinerary.”

Book

“Ceramics Roger Herman, that I got from a dear friend.”

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Time

“Hot tub. Nothing beats a long, warm soak before the night begins.”

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Motto

“Life is a game. Play beautifully.”